The 9 Universal Character Archetypes is a robust framework produced out of statistical analyses of 400,000 individuals over 13 years starting in 2008.

Our research studied their characters, personalities, behaviour, and life patterns using multiple well-known profiling tools as a frame of reference such as DISC, NLP, Enneagram, MBTI, OCEAN 5 and EQ/IQ Profiling.

Dr Bernard Yeo, the chief researcher, was conferred an Honorary Doctor of Philosophy in Human Capital Development and Human Profiling for his outstanding research.

The 9 Universal Character Archetypes is an evidence-based framework that can clearly identify unique character strengths and weaknesses in any individual, regardless of age, gender, culture, or nationality. Moreover, it maps the predictable success and pitfalls in many areas of one’s life with high statistical accuracy.

The framework also acknowledges that no two persons are alike, not even twins. Your Archetype provides an instant life roadmap complete with signposts that you can use to navigate in the right direction in your life journey.

Knowing your inborn strength-weakness profile and hidden potentials will allow you to have clarity of your character to better leverage your strengths and reduce the negative impacts of your weaknesses. As a result, it leads to a smoother and more fulfilling life. There will be fewer trials and errors that we need to battle within our lives. Unlike many other profiling tools, The 9 Universal Character Archetypes highlights the potential issues you can encounter in many aspects of your life.

It unlocks the hidden codes to achieving success in all areas of your life, including your health, wealth, career, relationships, family, academics, business, and investments.

What can be predicted can be managed


Our 9 Universal Character Archetypes profiling tool has helped life, and career coaches, psychologists, lawyers, and police investigating officers gain a deep understanding of their clients and thus offer far more effective support for them.