FIND CLARITY & CONFIDENCE IN MAKING MAJOR DECISIONS IN YOUR LIFE, CAREER & BUSINESS

Our 9 Universal Character Archetypes profiling tool is a robust framework developed out of data analytics of 400,000 individuals over 13 years.

We have been helping professionals, parents, and graduates understand their true character and natural strengths to build successful lives since 2008.

Feeling lost?

THE ANSWER YOU ARE LOOKING FOR LIES IN YOUR BLIND SPOTS

Even the best among us can feel lost at some point in our lives. You don't know what to do, which directions to take and feel completely disempowered.

The best decisions are made when you have clarity on your character strengths, talents and a success strategy that is ideal for you.

While you may be aware of some of them now, many remain hidden in your blind spot. It is within these blindspots that lies the answers you are looking for. Many of our clients have found great clarity when they uncover these aspects of their character.

Identify your character
9 UNIVERSAL CHARACTER ARCHETYPES

The 9 Universal Character Archetypes is an evidence-based framework that can clearly identify unique character strengths and weaknesses in any individual, regardless of age, gender, culture, or nationality.

Moreover, it maps the predictable success and pitfalls in many areas of one's life with high statistical accuracy.

The 9 Universal Character Archetypes are developed from studying 400,000 profiles over 13 years. It has been proven to be more than 95% statistically accurate.

Research-oriented Innovator
Diplomatic Communicator
Action-oriented Taskmaster
Strategic Administrator
Principled Developer
Righteous Protector
Problem-solving Entrepreneur
Disciplined Taskmaster
Business-minded Creator
Feeling lost?

KNOWING YOUR ARCHETYPE HELPS YOU MAKE BETTER CRITICAL DECISIONS AND LIVE A MORE FULFILLING LIFE

Each Archetype maps out 6 critical elements that influence your life.
  • Strengths
  • Weaknesses/challenges
  • Extroversion/introversion personalities
  • Inborn success strategies that naturally works for you
  • Ideal job roles & career paths that you can excel in with less effort
  • Other interesting patterns unique to the Archetype

The individual who has clarity of his Archetype will make smarter decisions that are aligned with his values and natural talents.

You will find yourself taking the path of least resistance towards living a fulfilling life.

"Knowing your strengths helps you get on the right path.

Knowing your weakness open your eyes to potential pitfalls that lay ahead of you."


Profiling tools tend to focus on your strengths. They recommend you work with your strength and not waste your efforts on your weaknesses.

But even when you are on the right path and aware of your strengths, you will face challenges.

We believe that knowing both your strengths and weaknesses helps you avoid unnecessary problems, and when they happen, you can overcome them more effectively.

How we can help

WHICH AREA OF YOUR LIFE WOULD YOU LIKE GREATER CLARITY IN?

When you reconcile the known and unknown aspects of your character, it allows you to navigate life based on your strengths and manoeuvre your path away from the potential negative consequences of your weaknesses.

Career success

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Business success

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Family success

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Relationship
success

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What can be predicted can be managed

9 UNIVERSAL CHARACTER ARCHETYPES — AN EFFECTIVE TOOL FOR HELPING PROFESSIONALS

Our 9 Universal Character Archetypes profiling tool has helped life, and career coaches, psychologists, lawyers, and police investigating officers gain a deep understanding of their clients and thus offer far more effective support for them.

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